Join The Finish Line Program
We'll help you complete your big goal within 12 short weeks.
You'll have a hard deadline, a solid 12-week plan, bi-weekly check-in calls, daily progress reports, mentorship, support, community, and everything else you need to get your goal across the line.
We've helped our clients publish multiple books, art projects, podcasts, and online courses, plus keynotes, endurance events, body transformations, and more.
If you are committed to taking consistent action in the direction of your goal, and putting something at stake, this is for you.
It's free and takes less than 5 minutes
Check out what other "busy" people just like you were able to accomplish in just 12 weeks:
Marco D.
Published his first book, launched a podcast, and took a road trip across the United States.
Skye P.
Self-published her first book, wrote a play, completed her screenplay, and spoke at multiple public events.
Bobbi B.
Completed and submitted her book manuscript to two top publishers, and launched an online wellness course.
Stephanie T.
Wrote and published her first book, a practical guide to unplugging from digital distractions and reconnecting with the people who matter most.
George P.
Restarted his weekly podcast, wrote his second book, and launched a coaching program that helps people transform their relationship with alcohol.
Heidi J.
Self-published her poetry book, gaining hands-on experience in digital publishing and overcoming technical hurdles along the way.
Anne A.
Swam from Alcatraz to San Francisco, overcoming fear and building deep trust in her inner voice.
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You are just 12 weeks away from:
Finishing your book, play, or screenplay
Losing weight and getting into better shape
Starting your non-profit
Launching your online course
Hitting your work goal (X number of sales calls/day)
Getting your side business up and running
Growing your social media presence
Starting your podcast
Achieving that physical feat you've been dreaming about
Betting on yourself in some other way
So far, this program has a 100% success rate
We set you up for success, and work together until you get your project across the finish line!
Finishing is meditation in action. And after you complete your current goal, you'll learn what it truly takes to achieve all future goals.
"I thought it was ‘TOO HARD’… Until I actually tried."
It's free and takes less than 5 minutes. And don't worry, if it's not the right fit, I'll tell you straight. And if it is, I'll set you up to win!
Case Study
Jenn had a dream of writing a self-help book
Starting Point: She had been "working on" and contemplating her book for years. But she kept doubting herself and finding reasons to stop.
The Plan: Jenn and I discussed her goal, which was to write and self-publish her book within 12 weeks, and launch it on the last day of the program.
We mapped out a realistic daily and weekly word count that fit in her full-time job and family obligations.
Weeks 1-2: She gave the schedule a try to see if it was sustainable. It was!
Weeks 3-9: She continued working on her book two hours a day, five days a week, which gave her enough consistency and flexibility to fit it into her busy schedule.
Weeks 9-11: Jenn focused on post-production, where I helped her find an editor, and gave her tips for her cover and interior design.
Week 12: Her book launched via social media! 🎉
Throughout the process, Jenn and I met every other week to check in on her progress, and she also submitted brief daily updates to the online progress log that we set up for her specific project.
Current Status: The book is available for purchase on Amazon.
What made the difference: "The daily check-ins made it impossible to hide from my excuses. I finally had accountability that actually worked."
Why This Approach Works
When I was writing my first book, I dragged it out for over three long years...
Then, when I got so sick and tired of my own excuses, I sent a friend a check for $4,000 with one rule:
If I didn’t finish the book within 8 weeks, they had to cash it and spend it on themselves.
As soon as I mailed that check, something shifted within me, and all of my important-sounding excuses disappeared.
And I ended up finishing the book a week early!
That single decision became the domino that changed everything — it led to four more best-selling books, a TEDx Talk, a daily email I wrote for eight-plus years, over four straight years of posting on social media every day, starting a worldwide non-profit, a year of daily cold showers, living from a single backpack all over the world for 5 years, a global top-50 podcast, a thriving online community, and much more.
Once you understand the mechanics of how to quickly achieve your dreams, you'll be equipped to achieve many more.
So whatever your 12-week goal is, I’m here to help you cross the finish line:
✅ Let's get your book finished
✅ Let's get your podcast out to the world
✅ Let's lose that stubborn belly fat
✅ Let's finally launch your business
✅ Let's get the ball rolling on your passion project
✅ Let's get your screenplay finished
✅ Let's start or complete whichever goal you're sick and tired of thinking about and excusing yourself from working on
Remember: The goal doesn’t have to be easy — it just has to be doable within 12 weeks. But don't worry. Before you commit to anything, we'll have a brainstorming session, where we'll map out clear weekly milestones and action steps that will fit into your real life.
Your completion insurance policy: at the start of your program, you will be asked to put an extra $1000 or $2000 in escrow. And all you have to do is cross the finish line in 12 weeks to get it back. That's why 100% of our participants have finished on time.
"Finishing what I started completely changed my life."
It's free and takes less than 5 minutes. And you have nothing to lose by applying.
Why Most People Never Follow Through
Here’s the truth: you’ve been chasing your goal with very little, or nothing on the line — and that’s precisely why it keeps slipping away.
If you've been thinking about your dream forever, but you haven't made any meaningful progress, it's because good intentions alone aren’t enough (see my story above about struggling to complete my first book).
The worst kind of accountability is self-accountability.
Hard Truth: If you were any good at holding yourself accountable, you would've acted on your dream by now.
And your well-intentioned friends are too busy grappling with their own resistance to properly hold you accountable. So that's not going to work either, unfortunately.
By the way, it's not just you...
Studies show that 92% of people fail to reach their goals when there’s nothing on the line.
But when you are bold enough to make an exchange, or get outside accountability, or do both, your rate of success skyrockets exponentially — up to 95%.
It’s simple psychology:
We hate losing more than we love winning.
When you start leveraging that little quirk of human behavior, success becomes inevitable.
This program was built around that truth: make follow-through non-negotiable. Which is why we have a 100% success rate.
What This Is
A 12-week coaching program built on the core principles from my book The Year You Transform.
You’ll pick one meaningful goal you’ve struggled to complete — and finally finish it.
Examples:
Get to your target body fat percentage
Launch your business or podcast
Finish your book
Build consistent daily habits
Make a certain number of sales calls a day
Exercise every day
Track your macros
Get your keynote speaking reel completed
Quit alcohol, weed, porn, sugar, or any other addiction
Or, if you don’t have a specific goal, you can pick from our menu of mini-challenges (walking 10K steps, no complaining, daily gratitude, daily meditation, etc.)
You’ll define your daily and weekly milestones, and we'll meet once every other Tuesday (on Zoom) to check on your progress, answer questions, and get accountability.
(If you can't make one of the check-in calls, no drama, you can submit your questions and watch the replay).
Plus you'll be submitting daily and weekly field reports, which I will be personally offering feedback on.
If you don’t, you may stay in the program until you complete your goal. Either way — you'll be encouraged to finish.
As soon as you hit your 12-week goal, you'll get the money you put into escrow refunded, either in a cash refund or credit to use for your next goal.
"I was stuck for years… Until this."
It's free and takes less than 5 minutes. Imagine finally becoming the person who achieves the thing you've been dreaming about for ages.
Bonus:
You'll receive lifetime access to my online community, The Happiness Insiders, which comes with dozens of personal growth challenges and masterclasses, and 52 weekly live support calls with me a year. (Value: $10,000)
Plus, you'll get complimentary access to one of my exclusive online or in-person meditation trainings, whichever is more convenient for you. (Value: $2,500)
How It Works
1. I'll Help You Set Your Goal.
You and I will personally meet, and we'll figure out a meaningful goal that you want to accomplish, with measurable milestones that you can complete within 12 weeks.
2. Define Your Milestones.
Before you get started, we'lI map out your weekly milestones and implement guardrails to keep you on track. You can of course adjust if needed, as the program unfolds.
3. Join Bi-Weekly Group Calls.
Every other week, we'll meet for accountability, support, and coaching. There, you can ask questions and report experiences, or submit questions and watch a replay of the video.
4. Track Your Progress Daily.
You'll check in daily,report wins, and cheer other participants along, all of which helps you stay consistent. I'll be personally monitoring your progress as well.
5. You'll cross the finish line.
Once you hit your final milestone on Week 12, you'll get your credit or cash refund. And if you found the accountability and structure helpful, you can opt to stay in the program.
6. Bonus Meditation Training:
You get complimentary access to either my in-person meditation workshop in Mexico City. Or, I can send you my exclusive online meditation training (whichever is easiest for you).
"Starting before I was ready changed everything..."
It's free and takes less than 5 minutes. The reason it feels scary is because it's going to force you to grow. That kind of scary is good. So apply!
Benefit from DAILY Accountability
On each day of your 12 week program, you'll report your progress, get support, and cheer other participants along. This will insure that you're steadily moving forward, while effortlessly inspiring others to do so as well.
"What I'm learning is that once I start, the momentum builds fast. This program is already shifting my creative energy in a powerful way!"
- A participant working on her novel
Why This Approach Works
Because it’s high-touch, and grounded in real-world transformation, not wishful thinking.
This approach is not reliant on motivation, but on setting yourself up for success, which is built into the accountability, structure, and stakes.
After 20 years of teaching transformation, here’s what I’ve learned:
When you invest in yourself, you automatically assign a higher value to the goal. Free (or cheap) usually means de-prioritizing, and very little compliance.
Outside accountability is a hundred times more effective than self-accountability. Let's be honest: if you were effective at holding yourself accountable, you would've already achieved your goal.
When you have clear, measurable milestones, plus someone to report progress to (who's not your friend), you eliminate drift, overcome the imposter syndrome, and show up fully for yourself.
When the idea of skipping out on your goal stings more than following through, you won't do what most people do, which is give in to their important-sounding excuses.
It's free and takes less than 5 minutes. You have everything you need to start. Stop talking yourself out of accessing your full potential.
You Need A Meaningful Exchange
I’ve written about this principle repeatedly in all my books — Bliss More, Travel Light, and Knowing Where to Look.
I call it The Exchange Principle — real transformation requires a meaningful exchange. Without it, you will not take the process seriously enough to follow through. It's not personal. It's human psychology.
The idea is not to just achieve this one goal. But in the process, to transform yourself into someone who is capable of achieving any goal you set out to achieve — because you intimately understand the mechanics of bringing your goals to life.
This Program Is For You If:
You can define your goal but can’t seem to finish it.
You’re done lying to yourself about what you’re “willing” to do.
You appreciate the value of having something at stake.
You want to rise to the occasion instead of rationalizing it away.
You’re tired of your own stories and “important-sounding” excuses about why you still haven't launched or completed your goal.
You want the type of structure that fits into your average busy day, and makes consistency inevitable.
You're starting to value your growth more than your comfort.
You thrive when you have quality mentorship and honest feedback.
This Program Is NOT For You If:
You're not clear about the goal you want to achieve.
You're waiting for life to slow down before you start.
You don't see the value in investing in yourself.
You are struggling to make ends meet.
You don't mind watering down your goals (or quitting) if they are too hard to achieve.
You're unwilling to self-report any lack of follow-through honestly.
You get easily defensive when you receive honest feedback.
What You’ll Learn
Across 12 weeks, you’ll learn how to:
Identify and dismantle the “important-sounding excuses” that keep you stuck.
Build guardrails that make success inevitable.
Develop the mindset to execute — through chaos, weekends, holidays, and busy seasons.
Create repeatable systems for transformation you can apply anywhere in life.
Troubleshoot your experiences and stay focused on the mission.
This isn’t a one-off push. This is a Spiritual Experience that sets you up for a lifetime of follow-through.
It's free and takes less than 5 minutes. The ONLY difference in you and those who've done the things you want to do is they had the courage to bet on themselves.
What You’ll Get
✅ 12-Week Transformation Framework
✅ Bi-Weekly Coaching & All-in Calls
✅ High-touch, Daily Accountability with Me
✅ Private Tracking Dashboard & Community
✅ High-Commitment Peer Group
✅ Tools & Templates from The Year You Transform
✅ Direct Access to Me for Feedback and Questions
✅ $4,500 in Bonuses (complementary access to my Meditation Training + online Community)
What’s at Stake
You’re not gambling your money.
You’re investing it into your own follow-through.
You control the outcome 100%.
By the end of 12 weeks, you’ll have either:
The result you’ve been chasing for years — plus a financial reward that you can pocket, or...
A crystal-clear understanding of how and where you keep getting in your own way, and how to navigate those pitfalls.
You've waited long enough!
Either way, you win.
Because you’ll learn the one lesson most people never do:
How to stop quitting on yourself.
I was completely stuck… This is what finally got me moving again.
Let’s get it done, together.
It's free and takes less than 5 minutes. If you've read this far down the page, clearly you're ready for change. Apply now!
FAQs
Q: What if I get sick or travel during the program?
You're encouraged to plan for it. Life doesn’t stop — and that’s the point. Transformation means staying creative when challenges arise, not making excuses to quit.
Q: How do you decide if someone has “completed” their goal?
We’ll define your goal and milestones upfront — in a measurable, realistic, and specific way. You'll be marking yourself "complete" with your daily baby steps. So everyone can see that you're being consistent. Success is the byproduct of consistency.
Q: How much actual contact will I have with Light?
Lots. In addition to meeting with Light every other week, you'll have a couple of planning sessions with him in the beginning, and you'll be able to ask him questions in between group calls. If you'd prefer even more contact, you may decide to join his private one-on-one coaching. Apply first, and when you meet with Light for your first call, you can decide if private coaching is a good fit.
Q: Can you tell me how much it is before I apply?
We recommend watching the orientation here to see the different pricing tiers in full context, and understand how the entire process works, including the refund upon completion.
Q: Can I apply this program to any goal?
Yes. You can work on any goal you wish: including health, business, creative projects, relationships — as long as it’s measurable and achievable in 12 weeks. But for simplicity, I will encourage you to take it one goal at a time.
Q: What if I don’t have money to investment in myself right now?
As an alternative, you can join my online community at a much lower investment and participate in dozens of personal growth challenges and masterclasses. And once you have enough saved up to comfortably invest in this program (low 4-figures USD), you can apply at that time.
If you’re tired of talking about transformation and you're finally ready to cross the finish line — this is your opportunity.
Invest in yourself.
Set a goal that matters.
Let’s get it done, together.
"How I finally got out of survival mode."
It's free and takes less than 5 minutes. 12 weeks is going to pass whether you join this program or not. At least you can make it memorable by stretching yourself into your potential.
