Are You Stuck In Project Purgatory?
Do you have a book, podcast, business idea, creative project, or something else you’ve been working on forever—but can’t seem to get across the finish line?
You keep telling yourself you’ll get back to it when life slows down...
When you have more time... When work isn’t so hectic... When the kids don’t need as much from you...
Meanwhile, you keep dreaming of the possibilities once the project is finally out in the world.
Maybe the problem isn’t that you need more time.
Maybe you need a better system for actually following through.
That’s what The Finish Line is designed to give you.
Over 12 weeks, you’ll create a realistic plan for completing your project around your existing life, plus you'll get the structure, high-touch support, accountability, and community to keep following through when your usual excuses show up.
Because without that kind of support, it’s incredibly easy to remain stuck in project purgatory.
Another month passes. Then another year. And the thing you feel called to create is still something you’re talking about, and “working on,” but no real progress is being made.
So far, 36 out of 36 Finish Line participants have completed their projects within 12 weeks.
Not because it was easy. But because the program is designed to make quitting more painful than simply following through.
Below, you'll see several case studies from people who finally finished the books, podcasts, businesses, creative projects, and other goals they’d been putting off.
And if you're finally ready to finish yours, you can book a free call to talk through your dream or goal, and what it would realistically take to get it done within the next 12 weeks.
The world awaits what you've been working on! And the Finish Line program is designed to help you finally get it done and out into the world!
Case Study
How Jenn F. wrote and published her self-help book in 12 weeks, and sold 200 copies a month later
Starting Point: Jenn had been "working on" and contemplating her book for years. But she kept doubting herself and finding reasons to stop.
The Plan: Jenn shared with me her goal of writing and self-publishing her self-help book within the 12 week container, and launch it by the end of the program.
Having written many books, I helped her map out a realistic daily and weekly word count that would fit into her schedule, considering that she had a full-time job and family obligations.
Weeks 1-2: She gave the schedule a try to see if it was sustainable. It was!
Weeks 3-9: She continued working on her book for two hours a day, five days a week, which gave her enough consistency and flexibility to fit it into her busy schedule.
Weeks 9-11: Jenn focused on post-production, where I helped her find an editor, and gave her tips for her cover and interior design.
Week 12: Her book launched via social media! Throughout the process, Jenn and I met every other week to check in on her progress, and she also submitted brief daily updates to our online progress log.
What made the difference: "The daily check-ins made it impossible to hide from my excuses. I finally had accountability that actually worked."
Post-program success: A month after her publicizing her book, Jenn booked her first keynote from a Linkedin Post about the book (the talk paid 5 figures), and the client also purchased 200 copies of her book, which means all-in she made her investment back several times over.
I've done several of Light's programs now (and many other masterminds over the years), and I think Light has something incredibly special with The Finish Line...
Jenn F.
Author, Keynote Speaker, & Coach
I've done several of Light's programs now (and many other masterminds over the years), and I think Light has something incredibly special with The Finish Line...
Jenn F.
Author, Keynote Speaker, & Coach
To date, our clients have launched:
10 Books
7 Academic Papers
4 Podcasts
3 Youtube Channels
2 Manuscripts
2 Audiobooks
2 Art Projects
1 Marketing Campaign
1 Coaching Program
1 Endurance race
1 Online Course
1 AI Start-up
1 Video game
1 Play
That's 36/36 total projects started and completed within 12 weeks.
We've cracked the code on follow through!
The biggest illusion holding most people back is thinking you "need more time" or you need to wait until "life slows down" in order to finish your project.
But the reality is...
You don't need more time!
What you need is more structure, accountability, and most importantly, you need higher stakes.
And this is where you'll finally get it.
Case Study
How Richard I. used the Finish Line's built-in stakes to finally launch his Practical Spirituality podcast
Goal: Launch a YouTube podcast with 12 published episodes.
Profession: Consultant
Had been putting his goal off: Several months
Result: Launched his channel with all 12 episodes.
Backstory: Richard is a consultant and digital nomad who spends much of the year traveling the world. Along the way, he'd felt increasingly called to share what he'd learned through years of Vipassana meditation and spiritual practice, but month after month, he kept finding reasons to postpone starting his podcast.
The Challenge: Traveling across multiple time zones made participating in Finish Line a bit challenging, as some our coaching calls took place in the middle of the night Richard’s time. So he'd often submit his progress report and questions in advance and watch the replay upon awakening. Even with accountability, there were weeks when he fell behind, but after each call, he'd be inspired to catch back up. He also admitted that having some extra money on the line incentivized him to keep following through.
Breakthrough moment: Several episodes into his new podcast, Richard still didn't have a name for the YouTube channel. And during one of our coaching calls, he kept referring to his work as "practical spirituality." That's when the group suggested that he simply call it "Practical Spirituality."
Crossing the finish line: By the final day of the program, Richard had published all 12 episodes, uploading the last one just before the deadline. More importantly, he discovered that clarity doesn't always come before action. Sometimes it comes because of action.
Post-program: Today, Richard continues growing his channel while traveling the world, and he credits The Finish Line with helping him finally turn his long-held podcast dream into a reality.
You have this environment that's supporting you — the deadline, the group, the accountability of your $2,000. And it just sets you up to do the work. It's been a lot of learning and a lot of growth, and I'm very grateful!
Richard I.
Consultant& Host of The Practical Spirituality Podcast
You have this environment that's supporting you — the deadline, the group, the accountability of your $2,000. And it just sets you up to do the work. It's been a lot of learning and a lot of growth, and I'm very grateful!
Richard I.
Consultant& Host of The Practical Spirituality Podcast
"I'm just going to do it on my own."
Those famous last words have kept more people stuck in the stop-start cycle for ages.
Here's why:
You're lacking the systems to complete the project on your own. Otherwise, you would've done it by now. The fact that you've been stopping and starting for a while means that you can't rely on self accountability.
Plus...
Motivation fades. Even with good intentions, you will not rise to the level of your aspirations. Instead, you will fall to the level of your systems. This doesn't mean you're weak. It just means you're human. And humans thrive when they have quality support.
And finally...
If you don't have something meaningful on the line, you will succumb to your important-sounding excuses. But with something at stake, you will be in an optimal position to finish your project within 12 weeks.
Light provided me with several key suggestions that proved invaluable for making my coaching business successful. I can’t recommend working with him highly enough.
Katya Komleva
Burn survivor & Self-Confidence Coach
Light provided me with several key suggestions that proved invaluable for making my coaching business successful. I can’t recommend working with him highly enough.
Katya Komleva
Burn survivor & Self-Confidence Coach
The biggest barrier to completion:
Important-sounding excuses: These are your go-to reasons for slacking off, pausing, or postponing your project. They are especially loud when you don't have anything meaningful at stake.
If excuses were a deck of cards, they'd look something like this:
We use these excuses because no one would ever question them or push back on them. But when you join a space where those excuses are no longer valid, you'll have no choice but to finish what you start.
Case Study
How Suzy C. overcame her important-sounding excuses to get her memoir written
Goal: Write, publish, and launch her first book.
Profession: Corporate wellness leader
Had been putting her goal off: Several years
Result: Published her first book on Amazon.
Backstory: Suzy had dreamed of writing a hybrid memoir and self-help book based on her experiences bringing wellness into corporate America. Like many aspiring authors, she knew what she wanted to say but struggled to find the time and structure to turn her ideas into a finished manuscript.
As a single mother of three with a full-time career, she realized that life was never going to slow down. She realized that if she waited for the "perfect time," she'd probably never write her book.
Suzy's process: After joining the program, I coached her in how to assemble a publishing team. She hired a substantive editor to help strengthen the manuscript and refine the narrative, then later brought on designers for the cover and interior layout.
Breakthrough moment: Like many first-time authors, Suzy hit a few rough patches along the way. She became discouraged during the cover design process when none of the initial concepts felt right. And as the publishing deadline approached, she began worrying that she wasn't going to finish in time. But we jumped on a couple of one-on-one coaching calls to help her regain perspective, work through the roadblocks, and focus on the next step instead of the entire mountain.
Crossing the finish line: Suzy stayed the course, trusted the process, and kept moving forward. By the last day of the program, Suzy had uploaded her book to Amazon.
Post-program: Today, Suzy's not only a published author, but she's already working on her second book — something that once felt years away.
I wasn't sure what was gonna come out, but I just trusted — and with the support of Light and and the daily check-ins, the book's now live and I'm now a published author.
Suzy C.
Author & Corporate Wellness Leader
I wasn't sure what was gonna come out, but I just trusted — and with the support of Light and and the daily check-ins, the book's now live and I'm now a published author.
Suzy C.
Author & Corporate Wellness Leader
Completing and launching your project in 12 weeks will strengthen the key skills for doing it again and again with all future projects:
Self Confidence
Inner Resilience
Sticktoitiveness
Boundary Protection
Making Yourself Choiceless
Understanding the Creative Power of Stakes
Case Study
Matt's achieved his dream of launching an AI start-up!
Goal: Launch an AI startup serving wellness practitioners.
Profession: Consultant
Had been putting his goal off: Several months
Result: Launched his AI agency, website, and first client offering.
Backstory: Matt had been exploring AI for months and saw an opportunity that others in the wellness space were missing. After completing a yoga teacher training, he realized that many coaches, teachers, and practitioners had incredible knowledge to share but lacked the systems to support and scale their businesses. His vision was to build Amber Paths, an AI agency that creates custom AI assistants trained on a practitioner's books, videos, podcasts, and other content.
The challenge: Balancing a full-time consulting career while launching a startup wasn't easy. Like many entrepreneurs, Matt wondered whether pursuing a passion project alongside his job would create tension at work. Instead, he found support from his colleagues, who even invited him to present what he was building.
Break through moment: Matt became one of the most engaged members of the cohort, consistently sharing progress, helping other participants, and finishing milestones well ahead of schedule. Along the way, we had several coaching conversations about building the business itself. Having launched businesses, built an online audience, and grown a YouTube channel myself, I was able to help Matt think through everything from structuring his offer to using content to attract clients. That guidance helped him stay focused on building a real business instead of getting lost in endless possibilities.
Crossing the finish line: By the end of the program, Amber Paths was a real company. He had formed the LLC, launched the website, built his first client case study (Ask Light), created his service offering, and put the legal and operational pieces in place to begin serving clients.
Current status: Amber Paths is now operating as an agency helping wellness organizations consolidate their knowledge base and find better ways to support their clients.
I had a blast and it exceeded my wildest expectations.
Matt P.
Business Consultant
I had a blast and it exceeded my wildest expectations.
Matt P.
Business Consultant
The Secret Sauce Behind Our 100% Success Rate: Make it more enticing to follow through than to quit
The experience that inspired this approach...
When I was writing my first book, I dragged it out for over three long years...
Then, when I got so sick and tired of my own excuses, I sent a friend a check for $4,000 with one rule:
If I didn’t finish the book within 8 weeks, they had to cash it and spend it on themselves.
As soon as I mailed that check, something shifted within me, and all of my important-sounding excuses disappeared.
And I finished the book a week early!
That single decision became the domino that led to:
Five best-selling books
A TEDx Talk
A keynote speaking career
A daily email I wrote for eight-plus years
Over five straight years of posting on social every day
Launching a global non-profit
A year of daily cold showers
Living from a single backpack for 5 years
A global top-50 podcast
Starting a thriving online community
And much more
Once you experience the power of having a plan, support, community, and stakes, you'll be able to achieve any goal your heart desires.
Case Study
Laszlo completed an ambitious 84-piece art project!
Goal: Create one original piece of artwork every day for 84 days.
Profession: Serial entrepreneur
Had been putting his goal off: Several years
Result: Created all 84 pieces.
Backstory: Laszlo had always wanted to develop a consistent creative practice, but running multiple businesses and raising a family made it difficult to stick with. He'd create art in bursts, then go weeks or months without making anything.
The Challenge: His goal in Finish Line was simple: complete one digital art piece every day for all 84 days of the program. By creating digitally, he could keep the commitment no matter where work took him. Even when travel prevented him from joining a live call, he stayed engaged by watching the replays and reporting his progress. The daily accountability and structure helped him build a level of consistency he'd never experienced before.
Crossing the Finish Line: By the end of the program, Laszlo had completed all 84 pieces. More importantly, he said the habit changed the way he moved through everyday life. As he walked around, he found himself constantly noticing ideas and inspiration for that day's artwork—something he'd rarely experienced before. The practice also became a meaningful way of feeling connected to his late mother, who had been an artist.
Current Status: Today, he continues creating one piece a day and credits Finish Line with helping him build a creative habit that has become part of his life.
I got the accontability to go the distance with my art!
Laszlo S.
Serial Entrepreneur
I got the accontability to go the distance with my art!
Laszlo S.
Serial Entrepreneur
Your goal doesn't have to be easy.
It just has to be doable within 12 weeks.
But don't worry... Before you commit to anything, we'll have an in-depth brainstorming session, where we'll audit your daily schedule, and map out clear weekly milestones and action steps that will fit into your real life. You will come up with your final plan, based on where you are now and where you want to be in 12 weeks.
Then you'll put some stakes behind it.
Because starting is usually the easy part.
The real test comes six weeks in, when life gets busy, motivation drops, and quitting starts to sound reasonable.
That's why one of the options in Finish Line is to put $2,000 extra into escrow, as completion insurance.
And when you finish your project within 12 weeks, you'll get every dime of your $2,000 escrow returned to you.
Yes, really.
Almost everyone assumes there's some kind of catch when they first hear this. But there isn't. That's the secret sauce behind our 100% success rate.
All you have to do is finish what you said you were going to do, and I'll send you your money back, same day.
The Brutal Truth About Why Most People Quit
You’ve been chasing your goal with very little, or nothing on the line to keep you accountable. Good intentions alone aren’t enough (see my story above about struggling to complete my first book).
The worst kind of accountability is self-accountability.
If you were any good at holding yourself accountable, you would've finished your project by now. And your well-intentioned friends are too busy grappling with their own resistance to hold you accountable. So that's not going to work either, unfortunately.
By the way, it's not just you...
Studies show that 92% of people fail to reach their goals when they have nothing on the line.
But when you are bold enough to make an exchange, or get outside accountability, or do both, your rate of success skyrockets up to 95%!
It’s simple psychology:
We hate losing more than we love winning.
When you start leveraging that little quirk of human behavior, success becomes inevitable.
This program was built around that truth: make follow-through non-negotiable. That has led to a 100% success rate.
Case Study
Stephanie came close to quitting, but she made it through the resistance
Goal: Complete and submit seven academic papers for publication.
Profession: Academic, yoga teacher, and elected official
Had been putting her goal off: Several months
Result: Completed and submitted all seven papers for publication.
The Backstory: Stephanie had been postponing her goal of finishing and publish seven academic papers for ages. She knew getting them into the world would significantly advance her academic career, but between teaching, serving as an elected official, and the demands of everyday life, she just didn't make the time, and it was weighing on everything else she was doing.
The plan: Her goal in The Finish Line was ambitious. In addition to completing and submitting all seven papers, she also wanted to relocate her office and tackle several other important projects.
A few weeks into the program, the weight of everything she'd committed to started catching up with her. She questioned whether she could continue and found herself resisting the very accountability and structure she'd signed up for. That's a common (and even expected) moment in The Finish Line. Without the community support and accountability, this is usually when most people drop off.
The breakthrough: Instead of simply telling her to push harder, we stepped back and revisited her original plan together. We adjusted it to better fit the reality of her schedule while keeping the goal intact. Once the pressure felt manageable again, her momentum returned.
The result: As the finish line came into view, Stephanie found another gear. She completed all seven papers and submitted each one for publication before the end of the program. She later told me it was one of the hardest things she'd ever done—and that without The Finish Line, she probably never would've finished them.
Post-program: Completing her papers gave Stephanie a new level of confidence. She proved to herself that she could follow through on an ambitious commitment, even when life became busy and resistance showed up.
I got something much deeper and more practical when I joined The Finish Line — taking things from what's in your head and actually making them tangible and real. It's one of the most transformative experiences you can have.
Stephanie O.
Academic, Yoga Teacher, & Elected Official
I got something much deeper and more practical when I joined The Finish Line — taking things from what's in your head and actually making them tangible and real. It's one of the most transformative experiences you can have.
Stephanie O.
Academic, Yoga Teacher, & Elected Official
How It Works
1. I'll Help You Set Your Goal.
You and I will have a one-on-one meeting, and we'll get crystal clear on the goal that you want to accomplish, complete with realistic, measurable milestones that you can achieve within the 12 week program.
2. Define Your Milestones.
You and I will map out your weekly checkpoints and guard rails to keep you on track. And you will be encouraged to adjust them if needed as the program unfolds.
3. Join Bi-Weekly Group Calls.
Every other week, we'll meet for accountability, support, and coaching. There, you can report wins, challenges, and get help with whatever you're struggling with. And if I happen to have personal experience that can help you achieve your goal, I'll share those tips or resources. You can also rely on the other participants as a braintrust if you need feedback for your project.
4. Track Your Progress Daily.
You'll check in daily, report wins, cheer other participants along, all of which helps you stay consistent. I'll be personally cheering you on as well. And you and I will be in regular contact via the private online space and text message in case you have any questions.
5. You'll cross the finish line.
Once you hit your final milestone on Week 12, you'll be rewarded, either by refunding your $2000 usd you had in escrow, or you can opt for a $1000 usd credit to use for another goal, in the event that you want to join another cohort. We've had several participants opt to join multiple cohorts because they find the support and accountability to be invaluable for following through on future projects!
Benefit from DAILY Accountability
On each day of your 12 week program, you'll report your progress, get support, and cheer other participants along. This will insure that you're steadily moving forward, while effortlessly inspiring others to do so as well.
"What I'm learning is that once I start, the momentum builds fast. This program is already shifting my creative energy in a powerful way!"
- A participant working on her novel
Case Study
Alexandra needed all the accountability she could get to launch her HOAP Podcast
Goal: Launch a travel podcast and publish her first six episodes.
Profession: Line cook and full-time caregiver
Had been putting her goal off: Several years
Result: Launched her podcast and published her first six episodes.
Backstory: Alexandra had spent years traveling the world on a shoestring budget, learning traditional crafts from local artisans throughout Africa, the Caribbean, and beyond. She dreamed of sharing what she'd learned by creating a podcast that would inspire others to travel more deeply and affordably. So her goal was to publish six podcast episodes and establish a social media presence for the show.
The Challenge: Alexandra wasn't lacking in passion. It was time.
While working as a line cook and serving as a full-time caregiver, she struggled to make consistent progress on a project she'd wanted to launch for years. Like many participants, Alexandra fell behind at one point as caregiving responsibilities became far more demanding than she'd anticipated. So we jumped on a one-on-one coaching call to create a plan for getting her back on track, breaking the remaining work into manageable steps so she could rebuild momentum without feeling overwhelmed.
The Breakthrough: Along the way, she realized her message had evolved beyond budget travel. Many of her stories centered on honoring ancestral practices. During one of our coaching conversations, someone noticed the initials spelled H.O.A.P.—Honoring Our Ancestral Practices. The name immediately resonated, and her podcast became The HOAP Podcast.
Crossing the Finish Line: By the end of the program, she had launched her podcast, published her first six episodes, and created a lead magnet to begin growing her audience.
Current Status: Today, Alexandra is continuing to build The HOAP Podcast, turning an idea she'd carried for years into a platform dedicated to meaningful travel, cultural preservation, and human connection.
Had I not been part of this, I may have never released my podcast. I'm just proud it's legit out there.
Alexandra A.
Caregiver, Line Cook & Host of HOAP Podcast
Had I not been part of this, I may have never released my podcast. I'm just proud it's legit out there.
Alexandra A.
Caregiver, Line Cook & Host of HOAP Podcast
Why This Approach Works
Because it’s high-touch, and grounded in real-world transformation, not wishful thinking.
This approach is not reliant on motivation, but on setting yourself up for success, which is built into the accountability, structure, and stakes.
After 20 years of teaching transformation, here’s what I’ve learned:
When you invest in yourself, you automatically assign a higher value to the goal. Free (or cheap) usually means de-prioritizing, and very little compliance.
Outside accountability is a hundred times more effective than self-accountability. Let's be honest: if you were effective at holding yourself accountable, you would've already achieved your goal.
When you have clear, measurable milestones, plus someone to report progress to (who's not your friend), you eliminate drift, overcome the imposter syndrome, and show up fully for yourself.
When the idea of skipping out on your goal stings more than following through, you won't do what most people do, which is give in to their important-sounding excuses:
It's free and takes less than 5 minutes. You have everything you need to start. Stop talking yourself out of accessing your full potential.
Crossing the Finish Line Requires A Meaningful Exchange
I’ve written about this principle repeatedly in all my books — Bliss More, Travel Light, and Knowing Where to Look.
I call it The Exchange Principle — real transformation requires a meaningful exchange. Without it, you will not take the process seriously enough to follow through. It's not some personal flaw that you have. It's basic human psychology. And too many people fight against human psychology and think there's something wrong with them as a result: "I have ADHD," "I'm a chronic proscrastinator," "I'm creatively blocked," etc.
No, you just don't have enough at stake!
And the idea is not to just achieve this one goal. But in the process, to transform yourself into someone who is capable of achieving any goal you set out to achieve, because you'll intimately understand the mechanics of bringing your goals to life.
This Program Is For You If:
You can define your goal but can’t seem to finish it.
You’re done lying to yourself about what you’re “willing” to do.
You appreciate the value of having something at stake.
You want to rise to the occasion instead of rationalizing it away.
You’re tired of your own excuses and “important-sounding” stories about why you can't finish it.
You want the type of structure that fits into your average busy day, and makes consistency inevitable.
You're starting to value your growth more than your comfort.
You thrive when you have quality mentorship and honest feedback.
This Program Is NOT For You If:
You're not clear about the goal you want to achieve.
You're waiting for life to slow down before you start.
You don't see the value in investing in yourself.
Investing in this program would put you in a financially vulnerable position where you can't pay your bills.
You don't mind watering down your goals (or quitting) if they are too hard to achieve.
You're have a habit of searching for a quick fixes.
You're unwilling to self-report any lack of follow-through honestly.
You blame others or the environment for your lack of progress
You get easily defensive when you receive honest feedback.
Case Study
Rinko went from a dabbler to a professional artist
Goal: Create an 18-piece body of work for her first art exhibition.
Profession: Artist and mother
Had been putting her goal off: Several years
Result: Completed 18 paintings and held her first exhibition.
The Backstory: Rinko had been painting on and off for years, but she wanted to stop thinking of herself as someone who merely dabbled in art. Her goal was to create a cohesive body of work that she could confidently share with others. So she committed to completing 18 paintings during The Finish Line, even though she already had a two-week trip to Japan planned with her daughter in the middle of the program.
The Challenge: As the trip approached, we realized that waiting until she returned would likely derail her momentum. So I suggested she recreate her hotel room at home and practice painting within those same constraints. By figuring out exactly what supplies she needed before she left, she could continue painting while traveling instead of putting the project on hold.
The plan worked. Rinko took her portable studio to Japan, kept making steady progress throughout the trip, and returned home with her momentum fully intact.
Crossing the Finish Line: By the end of the program, she had completed all 18 paintings—with time to spare. A few weeks later, she exhibited the collection for friends and family, marking the beginning of what has since become a regular artistic practice.
Current Status: Rinko continues to paint. And she credits The Finish Line with helping her stop seeing herself as someone who wanted to become an artist and start living as one.
This group gave me the trust to finally show my work.
It's like having cheerleaders and it's a very safe environment. I recommend this to someone
who wants to try it.
Rinko H.
Artist
This group gave me the trust to finally show my work.
It's like having cheerleaders and it's a very safe environment. I recommend this to someone
who wants to try it.
Rinko H.
Artist
What You’ll Learn
Across 12 weeks, you’ll learn how to:
Identify and dismantle the “important-sounding excuses” that keep you stuck.
Build guardrails that make success inevitable.
Develop the mindset to execute — through chaos, weekends, holidays, and busy seasons.
Create repeatable systems for transformation you can apply anywhere in life.
Troubleshoot your experiences and stay focused on the mission.
This isn’t a one-off push. This is a Spiritual Experience that sets you up for a lifetime of follow-through.
It's free and takes less than 5 minutes. The ONLY difference in you and those who've done the things you want to do is they had the courage to bet on themselves.
What You’ll Get
✅ 12-Week Transformation Framework
✅ Bi-Weekly Coaching & All-in Calls
✅ High-touch, Daily Accountability with Me
✅ Private Tracking Dashboard & Community
✅ High-Commitment Peer Group
✅ Tools & Templates from The Year You Transform
✅ Direct Access to Me for Feedback and Questions
What’s at Stake
You’re not gambling your money.
You’re investing it into your own follow-through.
You control the outcome 100%.
By the end of 12 weeks, you’ll have either:
The result you’ve been chasing for years — plus a financial reward that you can pocket, or...
A crystal-clear understanding of how and where you keep getting in your own way, and how to navigate those pitfalls.
You've waited long enough!
Either way, you win.
Because you’ll learn the one lesson most people never do:
How to stop quitting on yourself.
Let’s get it done, together.
It's free and takes less than 5 minutes. If you've read this far down the page, clearly you're ready for change. Apply now!
Case Study
Skye wrote two books, a play, and created an art exhibition across multiple Finish Line cohorts
Goal: Write, publish, and launch a historical fiction novel on Amazon.
Profession: Flight attendant
Had been putting her goal off: Several months
Result: Wrote, published, and launched her book on Amazon.
Backstory: Skye had been wanting to write a historical fiction novel inspired by her own life experiences, set during the Renaissance. The challenge wasn't a lack of ideas—it was finding enough focused time while balancing a full-time job, another coaching program, and several other creative projects.
Living in Australia meant she couldn't always attend the live calls, but she stayed fully engaged by watching the replays and consistently sharing her progress with the group.
Here Process: She began by creating a detailed outline, then wrote the manuscript, commissioned the cover, completed the interior formatting, and successfully published the book on Amazon before the end of the program.
Her Secret: What stood out most wasn't just what Skye accomplished—it was how consistently she showed up. Even on days when she had little progress to report, she'd check in anyway. That steady commitment became contagious, inspiring others in the cohort to stay engaged with their own projects.
Crossing the Finish Line: By the end of the program, Skye had transformed an idea she'd been carrying for months into a published book that readers can now buy on Amazon.
I wasn’t even sure I could get the manuscript done but I ended up doing more. I can’t believe I did it all!
Skye P.
Flight Attendant & Author
I wasn’t even sure I could get the manuscript done but I ended up doing more. I can’t believe I did it all!
Skye P.
Flight Attendant & Author
FAQs
Q: If I'm disciplined, why can't I just do my project on my own?
You certainly can. But most people don't have a track record for finishing projects in a reasonable amount of time. And it's not because they lack discipline. It's because they don't have quality support, a definitive plan, or outside accountability. That's what this program provides. For most people, everyone in their life wants something from them, but few if any are invested in what they want to create. And this is also a space where you get that level of investment and support in what you're working on, which makes a big difference in follow through.
Q: What if I get sick or travel during the program?
You're encouraged to pre-plan for it. Life doesn’t stop — and that’s the point. Transformation means staying creative when challenges arise, not caving in to your important-sounding excuses for quitting or delaying your project.
Q: How do you decide if someone has “completed” their goal?
You will define your own goal and milestones upfront — in a measurable, realistic, and specific way. And you'll be marking yourself "complete" with your daily baby steps. So everyone can see that you're being consistent. Success is the byproduct of consistency.
Q: How much actual contact will I have with Light?
Lots. In addition to meeting with Light every other week, you'll have a couple of planning sessions with him in the beginning, and you'll be able to ask him questions in between group calls. If you'd prefer even more contact, you may decide to join his private one-on-one coaching. Apply first, and when you meet with Light for your first call, you can decide if private coaching is a good fit.
Q: Can I apply this program to any goal?
Yes. You can work on any goal you wish: including health, business, creative projects, relationships — as long as it’s measurable and achievable in 12 weeks. But for simplicity, I will encourage you not to take on multiple goals at one time.
Q: Can you tell me how much it is before I apply?
There are a few tiers, depending on the level of accountability you want, and they range from the low-4-figures and up. I don’t list an exact price upfront because this isn’t a one-size-fits-all program, and not everyone needs the same level of support or stakes.
More importantly, the application isn’t a sales call—it’s a fit call. If you’re serious about finishing something that you've been dreaming about, we’ll talk through whether this is actually the right container for you, and I’ll be transparent about the investment before you decide anything.
If knowing the exact dollar amount before a free conversation is the main deciding factor, this probably isn’t the right fit for you. The Finish Line is designed for people who already know that doing it “on their own” hasn’t worked—and are ready to put some real skin in the game to change that.
If you’re tired of talking about transformation and you're finally ready to cross the finish line — this is your opportunity.
Invest in yourself.
Set a goal that matters.
Let’s get it done, together.
It's free and takes less than 5 minutes. 12 weeks is going to pass whether you join this program or not. At least you can make it memorable by stretching yourself into your potential.
Case Study
Kasimir got his augmented reality skateboard video game across the line
Goal: Launch Skatrix and complete the game's interactive world.
Profession: Augmented Reality expert and Video game creator
Had been putting his goal off: Several months (due to budget)
Result: Launched the Skatrix game and brought it to market.
The Backstory: Kasimir is the founder of a video game company developing Skatrix. After months of steady progress, the project had stalled. Delays, business complications, and uncertainty around funding made it difficult to maintain momentum. His goal in The Finish Line was to put himself on a hard deadline, finish building the game's interactive world, and finally launch it.
The Challenge: The journey wasn't smooth. During the program, a major funding deal fell through, creating enormous pressure and uncertainty. He was also working through a difficult separation from a business partner while trying to lead his team toward launch.
The Breakthrough: There were a couple of points where Kasimir started losing momentum. That's when we jumped on one-on-one coaching calls to regroup, simplify the path forward, and help him focus on the next milestone instead of everything that was competing for his attention. Sometimes that's the role I play in The Finish Line—not doing the work for someone, but helping them stay in the game when life starts pulling them off course.
Crossing the Finish Line: By the end of the program, Kasimir had completed the game's world, launched Skatrix, and brought it to market.
Current Status: Kasimir continues to flesh out Skatrix and his company is developing new video game titles as well.
Overall, I achieved everything that was set. I got the game ready and even a little bit more than planned.
Kasimir L.
Augmented Reality Expert & Video Game Creator
I had a blast and it exceeded my wildest expectations.
Kasimir L.
Augmented Reality Expert & Video Game Creator
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